As we ease into 2025 it’s the perfect moment to take stock of your creative strategies.How well did they serve you in 2024? What worked brilliantly, and what didn’t quite hit the mark? If your results aren’t where you want them to be, a fresh start might be just what you need. Here’s our advice on where to start…

We talked to Barbara, ​(pictured​), about how she felt when she was diagnosed with a rare blood disorder she’d never even heard of​. This campaign has been all about shining a light on what it’s like being diagnosed in adulthood as usually the focus is on children with Aplastic Anaemia. Barbara tells her story with so much honesty and reflectiveness, it really makes clear how important great storytelling is to communicating the important work charities like The Aplastic Anaemia Trust are doing on a daily basis.

AI has its uses - helping with templates, speeding up research, and sparking ideas. But it has its pitfalls too. Generative AI pulls from patterns, not originality, meaning your content risks becoming bland and uninspired.

It all starts with a clear goal - whether that’s raising funds, increasing awareness, or developing and nurturing a community. With defined KPIs, you’re not just aiming; you’re measuring and optimising every step of the way.

Lately, we've been exploring engagement strategies with clients, and it’s got us thinking. Are people really connecting with all the time and effort you’re putting into articles and videos? It’s not enough to simply produce quality work - the secret lies in making sure your audience feels seen, understood, and excited by what you share.

Think producing great video content is out of reach for your charity or SME due to budget constraints? Think again. Sometimes, the best investment is teaching your in-house team how to use the tools already at their fingertips. You can do an awful lot with the camera on your smartphone.

Think of the relationship between data and creativity like building a gourmet sandwich. The data is the bread holding everything together, and the creative is the filling that makes people want more. While the filling is what gets us excited, the data is essential to the whole thing not falling apart.

Storytelling is at the heart of every great podcast. It’s not just about picking a great topic - it’s about crafting a narrative that hooks your listeners.

We’ve been soaking up The Economist's US election coverage lately, but it’s not just their insights that shine - it’s how they deliver them. Their newsletters are a masterclass in audience-first thinking.