What makes a content campaign truly successful?

Written By Sarah Rowland

It all starts with a clear goal - whether that’s raising funds, increasing awareness, or developing and nurturing a community. With defined KPIs, you’re not just aiming; you’re measuring and optimising every step of the way. As an example, take our work with The Aplastic Anaemia Trust on their Big Give campaign. With a powerful fundraising target and purpose, we achieved a 400% increase in donations within the first week.

Alongside the data, there’s also the potential to reach your audience on a personal level.

  • Be memorable

  • Be bold

  • Be thought provoking

Beyond numbers, there’s the magic of personal connection. Not everyone will respond to your CTA immediately. Some people need multiple touch points to feel inspired to act. Long-term engagement is key, so mapping those deeper, meaningful connections can offer priceless insights for future campaigns.

Sarah Rowland
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