Loves:
– Workshopping ideas
– Digging out a great story
– Creating content plans, strategies and projects

Proudest work: Representing ICAEW at COP28 producing on the ground content and seeing first hand how the profession is rising to global challenges.

Loves:
– Visual storytelling
– A great spreadsheet
– Building video teams and strategies

Proudest work: Producing the online content for World Physiotherapy’s global congress during lockdown and hearing the feedback from members saying they had goosebumps watching from home.

Loves:
- Bringing content to life with great design
- A blank page - it’s where all my ideas begin
- Crayons!

Proudest work: Creating a visual identity for a company that deals with industry diversity and inclusion which managed to capture the vision of its inspiring CEO

Loves:
– Developing Tone of Voice - and teaching brands how to use it
– Creating strategies that are really focused on delighting an audience and building a community 
– Last minute deadlines. No, really.

Proudest work: Seeing work that started off as a funny social media post shape the rest of the creative and make it to billboards and adverts

Loves:
– A solid social strategy
– A compelling brand voice
– Great chat

Proudest work: There's nothing better than when a client tells me someone asked if they were still managing their own social media because I've captured their voice and personality so well.

Loves:
- Variety!
- Turning potentially dry and highly technical topics into lively engaging copy
- Simply listening to people and hearing about their experiences, good or bad. Everyone has a great story to tell, if you dig deep enough

Proudest work: An investigation into the impact of government cuts on the social care sector. I spoke to social workers as well as service users about the devastating effect the cuts were having on many vulnerable people. It was a real eye-opener.

Loves:
- interviewing people about their life and career 
- telling compelling stories through words 
- connecting with individuals who are passionate about their field 

Proudest work: Being entrusted to write stories of those who have suffered abuse or trauma and producing content that represents their experience in a way they feel comfortable with.

Loves:
- Interviewing people who are passionate about their work
- Learning something new and surprising
- Clear, succinct copy

Proudest work: Knocking a 50-page report on radioactive contamination in Japan into shape and getting great feedback from the client, despite nuclear physics not exactly being my specialist subject!