Strategies to increase engagement

Is your content truly engaging your audience? Lately, we've been exploring engagement strategies with clients, and it’s got us thinking. Are people really connecting with all the time and effort you’re putting into articles and videos? It’s not enough to simply produce quality work - the secret lies in making sure your audience feels seen, understood, and excited by what you share.

Here are some engagement essentials we swear by…

Understand your audience's needs

To craft compelling content, you need to fully step into your audience’s shoes. What challenges do they face? What excites or frustrates them? This deeper understanding should be the foundation of your content strategy - when people feel you're speaking directly to their needs, they’re far more likely to tune in.

Test headlines, subject lines and posts

First impressions count, and your headline is the gateway to your content. Experiment with various angles - bold questions, surprising stats, or even a touch of humour. Keep track of what resonates best. The more you test, the better your instincts will become.

Time it right

Your audience’s availability fluctuates - timing can make or break engagement. Try posting similar content at different times to find that sweet spot. A little flexibility and experimentation can go a long way in reaching the right people at the right time.

Create emotional connections

Bringing a human element to your content is key. Think beyond stats or data and consider stories that evoke a real connection. For instance, we recently crafted a quiz to bring the complex topic of VAT to life, which was a hit with our audience. Whether it’s a personal story or an interactive format, don’t be afraid to get creative - an emotional response can make your content unforgettable.