What we love about… The Economist e-newsletters

We’ve been soaking up The Economist's US election coverage lately, but it’s not just their insights that shine - it’s how they deliver them. Their newsletters are a masterclass in audience-first thinking.

Why we think The Economist's e-newsletters hit the mark

• Optimised for mobile: Every graphic and article fits on your screen, with a smooth transition to their app, creating a frustration-free reading experience.

• Content worth opening: Immediate, in-depth, and timely. When it lands in your inbox, it feels like a treat, not just another email to scroll past.

• Tailored topics: Each newsletter is personalised, showing you what you care about most. No filler, just focus.

• Effortless structure: Keywords in bold, clear sections, and links that take you exactly where you need to go - it's a joy to navigate.

• Reader options: The reader is put first - there are audio versions of stories and read times under headlines, making it easy to consume content however suits you.

• No intrusive ads: Unlike so many platforms, The Economist app avoids disrupting the user experience, focusing on quality over clutter.

The big takeaway? When you make your audience the priority - offering seamless access, valuable content, and a reader-first approach - you’ll keep their attention.